As a property management company, you want to showcase how you serve your clients. In this intro section, you can write whatever you want. This is the first thing they will see, so you want to make a good impression. What problem do you solve for them? How can you help them stress less and earn more?
You can write as much as you want, but keep in mind that most people won’t read more than a few hundred words. Think of this as your teaser. A place to get their attention and inspire them to go to your website. If you service a certain type of client, this is the place to let them know. For example, do you specialize in luxury rentals? Or cabins in the woods? Do you have your own cleaning service? What makes you special?
You can highlight text like this if you have something to say. It also helps break up a lot of text.
Finally, you want to inspire them to reach put. Or, at least to visit your website. How can you pull everything together? The next section is full of photos – so they can see examples of what you do. Feel free to include infographics or testimonials in there.